Viking review
Updated October 1, 2026 · StampCue Editorial Team · Facts checked October 1, 2026
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Our verdict
Viking suits office managers and small business buyers who want print supplies, paper and workplace goods ordered from one supplier rather than several shops. Trading since 1960 and run from Ireland, it fits businesses buying in the European markets it serves.
Key facts
- Best for
- Workplace supply orders across the European markets it serves.
- Markets
- DE, GB, IE, NL↗
- Legal entity
- Viking Direct (Holdings) Limited↗
- Headquarters
- Ireland↗
- Founded
- 1960↗
- Departments
- Paper, Pens and writing, Ink and toner, Packaging and mailing, Tech accessories
- Official website
- viking-direct.co.uk
Facts checked October 1, 2026, 1 source
Pros and cons
Pros
- Viking has been trading since 1960, which gives it a long record in print supplies and the paper an office reorders week after week.
- Paper and mailing goods sit alongside the print lines, so a shipping-heavy office can handle labels and packaging in the same order as its cartridges.
- The store covers paper, ink and toner and writing instruments, so a whole workplace restock can go into one basket instead of several shops.
- Its listed markets run across several European countries, so a business with staff in more than one of them can work with the same supplier name.
- Quotes and invoices are issued by Viking Direct (Holdings) Limited, a named company rather than an informal label, which suits a business keeping supplier files.
Cons
- Every order is handled by Viking Direct (Holdings) Limited, a company based in Ireland, so for a reader ordering from another country the supplier named on the paperwork is an overseas entity.
- Viking has traded since 1960 and grew out of print supplies and paper, so it is set up for repeat consumables orders rather than a one-off specialist purchase.
- The catalogue runs across paper and mailing goods, technology products and writing instruments, so a buyer who needs one specialist product outside those lines still has to source it elsewhere.
Ready to try Viking?
Who it suits
- Office managers restocking print supplies, paper and mailing goods
- A head office buying for sites across more than one European country
- A business that would rather place a whole workplace order with one supplier
Who should look elsewhere
- A reader looking for a store in a market outside the ones it serves
- Someone after a maker's own writing instrument range rather than a workplace supplier's
The company behind it
The store sits behind Viking Direct (Holdings) Limited, a company that keeps its headquarters in Ireland. That legal name is the one printed on quotes, invoices and delivery notes, so a buyer adding Viking to a supplier list should record it exactly as written rather than the shorter name used in everyday ordering. Viking has been trading since 1960, starting out in Los Angeles, California. A run that long shows up as a settled way of working: the same contacts, the same processes and a business that has seen enough ordering cycles to know its own rhythm. A United States origin and an Irish base give the company two points of view on how orders get placed. The practical effect for a business is a supplier used to working across markets, with paperwork that follows the country an order ships to rather than a single global set of terms. Put simply, the company behind the store is long established and signs its paperwork from Ireland, which is the detail worth holding on to when you set Viking up as a supplier. For a reader weighing options, that pairing, a named Irish entity with a long trading record, is a sensible place to start before looking at prices and delivery terms in your own market.
How Viking compares
Writing instruments sit inside Viking's workplace range, so if your list is mostly pens, a second supplier is worth a look before you put the whole office account in one place.
Frequently asked questions
When was Viking founded?+
Viking has been trading since 1960, starting in Los Angeles, California. A history that long matters most in the consumable lines, where a supplier has had decades to learn which paper and cartridges a busy office reorders, and how often those reorders arrive through the year.
Which company runs the store?+
The store is run by Viking Direct (Holdings) Limited, and contracts sit with that company. For a business buyer it matters that the legal name is longer than the trading name you order with, so record the entity exactly as written when you set Viking up as a supplier in your accounts system.
Where is the company based?+
Headquarters sit in Ireland. For a business that keeps supplier files, quotes and delivery notes, that gives you a home jurisdiction to look at, alongside the legal entity named on the paperwork, before a first order goes through and terms are agreed.
Which countries can I order from?+
Viking lists 4 countries including Germany, the United Kingdom and Ireland as its markets, so a buyer in any of those countries orders through the site set up for that market. Prices and delivery terms follow the market rather than one global list, which is worth knowing before a large basket is built.
What does the store sell?+
The store covers paper, ink and toner and writing instruments, and the full set of lines is paper, pens and writing, ink and toner and more. That mix suits an office manager restocking a whole workplace rather than someone chasing a single unusual item, since the everyday lines sit beside each other in one catalogue.
Who does Viking suit for ordering?+
Viking has traded since 1960, and its catalogue is built around the consumables an office reorders. If your spend is a standing order for paper, ink and toner, the store is shaped for a repeat supplier relationship rather than a one-off purchase.
Where did the business start?+
Viking began in 1960 in Los Angeles, California, and its headquarters now sit in Ireland. Read the market list before planning an order from outside those countries, because delivery terms are set for the market that a given site serves.
Sources
- en.wikipedia.org/wiki/Viking_Direct checked October 1, 2026
Backs: Founded, Headquarters, Legal entity, Markets, Departments
“Founded 1960; 66 years ago (1960) in Los Angeles, California, United States”
Compiled from 1 source page, checked October 1, 2026. We did not open an account.
Not confirmed yet: Free shipping threshold.
Viking
Workplace supply orders across the European markets it serves.